Put Your Heart Into It

by Stephanie Bryant

The easiest thing would be to take your heart out of . . . your brand, your business.

You can operate more like a company. She’ll take you more seriously. It’s not personal just business, right?

How can she do business with you if you’re not there. {Yes, your likeness or the online version of you shows up, but not really you.}

This makes it more difficult to serve her when you’re heart isn’t present. And she quickly doesn’t feel connected to you or loved for her purchase because there is no mechanism to do so.

Then because your heart is missing, you’re only offering a transaction and she can find that anywhere.

When you take your heart out of what you do and protect yourself, then your brain is the boss with no emotional balance. And it’s much easier to quit because of disappointing sales or the lack of comments.

If you want to move on in a month from your true passion, then I recommend keeping your heart out of it.

But if you truly desire to serve her in only the way you can, for the long term, then invest more of you in your business.

 

{ 3 comments }

Your Visual Brand Identity

by Stephanie Bryant

How do you take everything in your heart, your mind’s eye, the core of your business and express it visually?

This can be one of your toughest moments. {Even if you take a break by walking the aisles in Target.}

Overwhelming at times. Difficult to fine tune and express in words to a designer what you know to be true for your online presence. Wanting a book cover that’s the perfect wrapping for the intent of your 25,000 words.

The visual representation of your brand is just as important as your message, at moments validating your product to be worthwhile and meaningful.  The visual shows those you serve you understand them and designed your place, your product just for them.

Your visual brand can be easy when you know your brand promise, the space you possess in the consumers mind and heart and the need that you serve.

This isn’t about trendy colors or imitating another’s success. It’s about cohesion.

Your brand identity begins to set up expectations – both visually and emotionally for your current and future consumer. It’s the packaging that is just a taste of what they’ll experience in the gift they open in you.

Your visual brand is about completing your message visually. If the message and the visual expression don’t match up, then your idea is likely to be rejected.

Set up accurate visual expectations that perfectly expresses your brand promise and you won’t have to keep trying to explain who you are. And you’ll have energy to spare for creative endeavors that are a perfect fit for the people you serve.

{Need a fun tool to help you process your visual brand? Use the Pin-terpretation ebook. It could bring the insights you’re needing.}

{ 1 comment }

How to Use Pinterest to Market. . .You

July 27, 2012

  They’re talking about you. I’m referring to your Pinterest boards. {Who did you think?!} Do you know what they’re saying? You’re probably like me and have spent hours {without realizing it} pinning inspiring images of gooey recipes,  envisioning your next party and designing your back yard haven. Pinterest feeds our need for the visually [...]

Read the full article →

Where’s Your Vlog on YouTube?

July 26, 2012

I did something crazy. I signed up for my first {mini} triathalon. Yes, I’ve had the kool aid at my house for awhile, but just took my first gulp. My husband has been offering me sips of the red stuff for almost three years. He swims, bikes and runs like a monster is chasing him. [...]

Read the full article →

Embrace Your Brand

July 24, 2012

You may think ‘brand’ is a dirty word. {I wouldn’t be surprised.} We’ve all been disappointed by a brand’s promise that didn’t deliver. We’ve felt cheated or used. Big business didn’t care about us. The ‘make a buck’ mentality was so prevalent that you walked away discouraged. “Take a number, because that’s what we think [...]

Read the full article →

Helpful Social Marketing Links

June 20, 2012

Andrew Hyde from the Travel Chronicles gives the low down on Amazon and what you’ll really make on your e-book. {And how PDF’s aren’t so terrible.} Amazon’s Markup of Digital Delivery to Indie Authors is 129,000%! This is a wonderful post for anyone working on a e-book. He tells step by step of his experience and [...]

Read the full article →

Branding vs. Building a Platform {why neither are evil}

June 14, 2012

There’s a difference between personal branding and building a platform. They’re related, maybe even siblings, but one is born before the other. Think of personal branding as embracing the name you’ve been given and the abilities that you’re known for. {Most people hesitate to have a personal brand because they believe it gets in the [...]

Read the full article →

Feeling Like a Failure?

June 13, 2012

Can you be an obedient failure? What if you’ve done everything you should and nothing turns out like you thought it would? You don’t even feel or think the way you thought you would after all the hard work. You start to wonder if you’ve failed. {You sure feel like a failure. Discouraged, disheartened, tired.} [...]

Read the full article →

To Decide If You’re a Brand

June 12, 2012

The chatter of platforms and personal branding surrounds us all. You might be trying to decide if you’re going to partake in personal branding for your blog, your business, or your art. {But is that something that you can really decide?} You might be wondering how you can keep your focus and your passion where [...]

Read the full article →

Why You Should Celebrate

April 4, 2012

I glance down, catching a glimpse of the coral sheen peeking out from beneath my jeans. My shoes tell a story, of a sweet day of His glory, of shoulders coming down tight from my ears, chest full of renewing air. A moment that I was destined for. I chose on this special day to not quickly [...]

Read the full article →